The first FlexiRide-branded flexible route bus services start in Yarrawonga and Mulwala today. Services were booked by phone with the local taxi company. Details here:
FlexiRide was later expanded in other regional areas and in Melbourne suburbs. However, especially for the latter, its limitations have become apparent and the pendulum is now swinging against it (after being a transport executive fad for a while).
Note: Item added retrospectively for posterity.