Tuesday, March 30, 2010

The promotion of a SmartBus: 902 in six days

A look at how the new Route 902 SmartBus is being promoted.

Route 902 is the second of Melbourne's orbital routes, linking railway stations, tram lines and shopping centres. This 76km long route will operate every 15 minutes on weekdays and 30 minutes on evenings and weekends.

Advertising at stations

(Note the mention of service frequency, as recommended in Human Transit).

Announcement on Metlink website

In the papers

Direct mail

1 comment:

Paul Nicholson said...

I will be interested to read your review of the first day of route 902 Peter.