A look at how the new Route 902 SmartBus is being promoted.
Route 902 is the second of Melbourne's orbital routes, linking railway stations, tram lines and shopping centres. This 76km long route will operate every 15 minutes on weekdays and 30 minutes on evenings and weekends.
Advertising at stations
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(Note the mention of service frequency, as recommended in Human Transit).
Announcement on Metlink website
In the papers
Direct mail
1 comment:
I will be interested to read your review of the first day of route 902 Peter.
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