What should we do about the 703?
Human Transit has done it again. Written a post that sparks one here. Jarrett Walker's post discusses transport service projects that expand yet dilute, potentially undermining their rationale and key selling point.
Here in Melbourne the opposite has happened with SmartBus. As its network spread the basic service level offered improved. All of the recently introduced SmartBus routes have better services than the initial pilot routes (703 and 888/889).
Route 902, the Green Orbital, will take care of the 888/889 when it starts next year. However nothing has been said about the future of Route 703, the other SmartBus pilot.
Route 703's key trip generator is Monash University Clayton, which it links to numerous Zone 2 trains and buses. It also has other transport interchanges and trip generators at Brighton, Bentleigh, Clayton, Sydndal, Forest Hill Chase and Blackburn.
A 15-minute service provides a SmartBus frequency on weekdays. Saturday buses run a 30 minute headway. The Sunday frequency is 45 minutes, with the Brighton end of the route receiving no service. Evening service mostly ends before the 9pm 'minimum standards' finish for local routes. The main exception is the eastern portion of the route, which sees hourly buses until about 11pm on weeknights.
A Sunday schedule runs on all public holidays. This is different to the new local route and SmartBus standard, which prescribes a Saturday holiday timetable except for Good Friday and Christmas Day. Partially balancing this are some extra services run on those public holidays that are university teaching days.
Hence Route 703's service level is best described as a hybrid between a regular bus and a full SmartBus route. Its weekday frequency equals or beats all metropolitan local routes bar two. The 11pm service on part of the route is almost as rare. On the debit side its weekend span and holiday arrangements do not meet local bus service standards, let alone SmartBus standards. Having said that, its 30 or 45 minute weekend frequency is roughly similar to the better local routes and the other pilot SmartBus (888/889).
How does one explain 703's 'limbo' status to the general public?
The answer is 'with great difficulty', especially when trying to market other SmartBus routes.
I can see three options for Route 703, as follows:
(a) Upgrade service to full SmartBus standards, though it doesn't fit in with any proposed orbital
(b) Keep its current timetable (or a slightly improved one meeting 'minimum standards'). Remove reference to SmartBus, instead treating it as a strong local route with a good weekday service
(c) Do nothing
(a) is obviously ideal. It would require additional funding, but is probably justified by its patronage. Maybe the university could chip in, given its revenue from international students (a key passenger group) and the opportunity cost of providing parking?
(b) is cheaper, incurring modest additional running costs for slightly improved spans (2 hours extra per week, plus public holidays and full route running on Sundays). The SmartBus totems could remain, but the service might no longer be SmartBus branded.
(c) is perhaps the worst option, unless you think that keeping SmartBus branding would encourage (a) above to be implemented. But if this doesn't happen, letting 703 limp along as a 'quasi-SmartBus' with its sub local route weekend span devalues the standing, meaning and value of all other SmartBus routes, due to 703's lower service levels and the need to keep saying 'except 703' when selling SmartBus benefits.
If nothing is done 703 risks being left behind as SmartBuses' unloved parent; one of the routes that started it all and proved it worked, but upstaged by its 900, 901 and 903 offspring.
For the good of the SmartBus concept specifically, and the bus network generally, a decision of whether to nurture or end Route 703's SmartBus status would seem desirable, with the urgency increasing as the Green Orbital start approaches.